Interview with London Accessory Week exhibitor JLD Cards & Such LLC| London Accessory Week by X Terrace

Could you introduce yourself and what products do you design?

 My name is Joyce Dowridge. I own a small greeting card business. I design greeting cards of a special unique nature. My greeting cards speak to the heart of life’s events and provide a real sentiment to the recipient. 

What is JLD Cards & Such LLC?

JLD Cards & Such is a God-given business. Back in the day when there were brick and mortar greeting card stores, I would go in to buy a card and spend some time in there looking for the right card with the right words. I never could find a card that expressed what I felt. Having done this for years, I decided to create my own cards. I never thought of it as a business because I would only create for family, friends and myself. One day I was praying for a business, and God let me know that I already have a business. I asked what business I have? I heard in my spirit, “Your cards.” After I heard that, JLD Cards & Such was born. That was in 2005. Being a poet also, this really enabled me to write words that you won’t find in a basic card. That’s because I write from my heart. I officially started my brand in 2018.

Where do you get the inspiration to write the cards?

Writing these cards comes from God and my life. I can word the cards based upon my own life and the journey I have been on thus far. Therefore, no journey is designed for just one person. I feel everyone has experienced love, loss, celebration and life events and my cards speak to that. 

Could you give us a description of your product concept?

My cards are unique in design because it addresses sentiments of the heart and comes from a poetic and prophetic flow, which makes them unique and special cards that make for a keepsake. 

What made you start a brand about greeting cards? 

I love greeting cards. First, they have a sentiment in them that speaks volumes to the person receiving them. Giving greeting cards also lets the other person know that you care. I like being thoughtful and that’s why I create them. 

Do you have a signature style?

My signature style is putting a Bible scripture in each card. My most popular cards are the Best Friends cards and the Detroit Themed cards.