Interview with London Accessory Week exhibitor Infinite Choice | London Accessory Week by X Terrace

With Infinite Choice Skincare being the first CPSR Certified Custom Skincare company that actually lets the customer choose what's within their product via complete transparency! Not just what "benefits" they are looking for. This means each order is: - Handmade to order - Customised and unique for every customer . 

For those who don't know your brand yet, what would you tell them about it? And about yourself? 

My name is Sam Burnham, I'm the lead research and development formulator and co-founder of Infinite Choice Skincare! We have revolutionised how you choose your skincare. With Infinite Choice Skincare being the first CPSR Certified Custom Skincare company that actually lets the customer choose what's within their product via complete transparency! Not just what "benefits" they are looking for. This means each order is: - Handmade to order - Customised and unique for every customer - Comes with a hand bound book of information on all the ingredients within their custom order! Now how custom are we you say? Well... with up to 87 different choices to choose from, creating over 234 Trillion variations tested, we know you won't find anyone else better than us to not only improve your Skin! But to give you a product that stands out as yours!

What are your sources of inspiration?

 Honestly my inspiration came from the lack of true choice within the skincare industry! Yes there's a huge market for it and we as a company have experienced the difficulty of standing out. But that's just it! How do you stand out in a market where everything looks the same? By being the only one that gives the customer control, knowing that whatever you choose (as the customer) will be different!

Why do you do what you do? 

I've always enjoyed making the complicated simple! When someone makes their choices I have to calculate the % for their unique formula. We bind a booklet of information on all the different ingredients together so the customer can see photos and more in depth information of each ingredient chosen! These personal touches truly provide me the joy and constant change to keep a smile on my face with every order! 

Who is the target audience for your products? 

It's based on peoples desire for something that's truly theirs! I wont go into the math behind our custom formulas but we have over 234+ TRILLION formulations certified! That's over 29,000 different unique variations of facial oil per person on Earth. We choose specific oils with good Comedogenic and Absorbency Ratings meaning that everyone so far who's tried our facial oils, has been shocked by how fast they absorb into their skin!

Three Body Butter Gift Set

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Just Man Gift Set

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£50.99


What's the proudest moment in your beauty brand career?

It has to be when within a 2 week period we were not only shut down out of disbelief by British Trading Standards. But not even 2 weeks later they formally verified our Cosmetic Testing and provided assistance on the final steps needed before we sell! The UK and Europe have some of the toughest regulations in the world when it comes to Cosmetic Testing! So knowing we turned the impossibility of Custom Skincare into the reality of Infinite Choice and be verified within one of the toughest regulated countries in the world is an achievement the likes of which no one else has come close too.

Are you working on any exciting projects or new collections underway? Tell us about it! 

We've just completed our trials and design for our presets! These are 8 different formulations that we have derived from our custom facial oil. We've kept the names simple so that our clients can understand the product from the name. - Berry Oil - Hydro Oil - Regen Oil - Fruit Oil - Botox Oil - Night Oil - Ageless Oil - Venom Oil. 

Anything else to let London Accessory Week customers know about you? 

Our stall is going to be jam packed with the attractive colors of all the unique oils! Alongside free samples of each preset you can choose from! If you fill out a simple first opinion review after trying one of our samples we will give you a 20% discount code right on the spot! yourskinyourrules.eco

£35.99

African Dreamz Skincare Set

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Hand Soap Collection

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£21.99